- Train, train, train, train and nail salon centraltrain some more! Invest the time and money in training your staff to retail. Ask your product supplier to come in at least once a quarter to do sales training with your staff.
. Make sure you have a full range of samples available for when a client wishes to try a product before purchasing the full size product. Never substitute a sale with a sample but be sensitive to when it is necessary to offer a client a sample first and make sure you record this on their card so as to offer them the full size product on their next visit. nail salon central
10. Skin analysis is not to cut short or skipped out in your treatments. I cannot stress enough the need to thoroughly discuss your clients expectations and thoughts on their own skin. Listen to what your clients are saying as very often they actually ask you for retail products when you are analyzing their skin. nail salon central
– Keep track of expiry date on your maybelline makeup products and never use them beyond the expiry date. In fact some products (e.g. vitamin C based products), if not stored properly, get spoilt much earlier than the expiry date. nail salon central
– Always have skin care on mind, whether you are buying products for make up or actually applying them onto your skin after you have bought them. So what you are buying is a ‘make up and skin care’ product, not just a make up product. Check the ingredients to see if it contains things that you might be allergic to. Also check if it contains high concentration chemicals that can harm your skin. nail salon central
11. Keep a full range of testers on the shelf so clients can try and smell the products. If your product house of choice does not have testers, Change product house. How on earth can you sell something your clients cannot try?
12. Shelf talkers are what I call silent salesman. Clients want certain questions answered without needing to ask a therapist namely: What is it for? How much does it cost? Try answering these two basic questions by means of shelf talkers so clients feel more comfortable to approach you with more information on the product as they know the price already. nail salon central
13. Prescribe products to ALL your clients on EVERY visit. I cannot stress the importance of this. They will not always buy but they are always assured that you have their best interests in mind by advising what you think they need. I would insist on prescription sheets that would be completed and one copy given to the client and one kept in the client card.
14. Train, train, train, train and train some more! Invest the time and money in training your staff to retail. Ask your product supplier to come in at least once a quarter to do sales training with your staff.
15. Set Targets! How can you expect your staff to sell if they have nothing to aim for? Set targets in consultation with your staff and get them to agree to the targets you are setting them. Break the target down into small achievable steps and watch your staff reach them. For example don’t tell your staff they have a R10 000 retail target but rather say they have to sell only 2 products per day, this seems more achievable and realistic.
I would have a tracking sheet put up in the kitchen showing each staff members retails sales and update this form each week so as to keep the ball rolling.
10. Skin analysis is not to cut short or skipped out in your treatments. I cannot stress enough the need to thoroughly discuss your clients expectations and thoughts on their own skin. Listen to what your clients are saying as very often they actually ask you for retail products when you are analyzing their skin.
As with anything, the more you do something the better you become at it. So practice and practice and train and train until retail becomes second nature and a natural part of your clients appointment.
Happy Selling! Make up and skin care is generally regarded as women’s forte. Men seldom indulge in ‘Make up and skin care’. Many men do care for their skin but make up is really alien to most men. Treating make up and skin care as different topics wouldn’t make sense; after all, make up will work only if the skin is healthy. So how do you exercise make up and skin care, together? Here are some tips for make up and skin care:
– Keep track of expiry date on your maybelline makeup products and never use them beyond the expiry date. In fact some products (e.g. vitamin C based products), if not stored properly, get spoilt much earlier than the expiry date. Cleanliness is an important part of make up and skin care procedure. Sharpen your eye-liners regularly and keep all your makeup equipment clean at all times. You might fix a date, each month, for overhauling of your equipment. As part of cleanliness, your make up and skin care procedure should also include keeping your hair clean at all times.
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